I had the pleasure of participating in the three-day conference with the Canadian Re Designers Association (CRDA) for certified Re Designers and Home Stagers. Interior Re Design is a term that refers to re-using and rearranging your existing furnishings to dramatically transform your home or space, in just one day. Re Design is an affordable and environmentally friendly alternative to traditional interior design. Re Designers have the know-how to “pull it all together” using the same design principles as traditional interior design. Home staging is a real estate marketing tool, basically used to prepare your home or merchandise it for sale. Home stagers can help sellers do everything from de-cluttering, packing, and referring trades for minor fix-its’ or major Reno’s, to as little as simply providing design consulting services for depersonalizing and rearranging for better flow in the home, creating broader appeal to a greater amount of potential buyers walking through a home. It’s all about the psychology of buying a home and the emotional connection people make with the home in order to influence them to purchase. Industry statistics show that home staging typically sells a home for approximately 7% higher and in approximately half the amount of time than a non-staged home (often times, even faster), therefore providing a huge competitive advantage for realtors and home owners. Both are relatively new, up and coming industries currently experiencing a huge growth in demand from the real estate community, renovation and design community, and the general public, as more TV and mass media influences how we put together and decorate our homes and spaces, in affordable and eco-friendly ways. Educated consumers are starting to become better aware of common practices thanks to the design community and great association’s like the CRDA.
The conference this year was excellent, an invaluable, well-rounded source of information provided by various industry experts and leaders. Here’s an overview of the guests and speakers in attendance at this year’s conference:
General Paint Certified Colour Consultation Training session provided by Amanda Drenth of Design Interventions.
Marissa McTasney, Founder and CEO of Moxie Trades Ltd. as seen on the Dragon's Den speaking on her business start-up, and transformation of work gear for the working woman in the trades.
Lisa Kember of Constant Contact, speaking on the power of email and social media marketing.
Paula Hope, President of the Referral Institute Halton-Peel, speaking on networking and referral marketing strategies.
Real estate photographer Carla Johnson and Royal LePage realtor Tracie Giesbrecht, speaking on real estate photography and working with realtors.
Expert ReDesign and Staging panel, including Victoria Riley Keyes of Red Coats Moving Solutions, Karen Kostyshyn of House to Home Interiors and partner in Beyond the Basics , Anna Jacoby a ReDesign and Staging Specialist with Anna Jacoby Interiors of California, and redesign instructor with the IRIS Organization.
Bryan Bauemler of Bauemler Quality Construction and TV personality from HGTV's DIY Disasters and House of Bryan, along with his gorgeous, barely-showing-almost-fully-baked wife Sarah, who is due in just a few weeks (best of luck with baby number 3 guys!) talking about some of his renovation experiences with his shows and retail construction life.
A CRDA initiative, the Havens for Healing Boutique fundraiser raised money and awareness in support of Ovarian Cancer Canada.
Donna Cambell and Kerri Lewin, both professional organizers with Organizing Boot Camp giving an overview of organizing styles and strategies for clients.
Small Business Basics with Audrey Macdonald of AM Creative Interiors.
Nashly Mathews of Puh-Nash Inc. with a session on dressing for success in the business world.
Check out the CRDA website to find a local certified Re Design and Staging specialist in your area today!
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1 comment:
great and very unique post
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